5 Foolproof Tactics to Overcome Impulse Buys
| Photographs By monkeybusinessimages
I visited an antique shop with my cousin recently, as we sought inspiration for an apartment she will be moving into in a few months. I wasn’t planning on buying anything, but I saw a piano bench that looked perfect for our piano. My son had been complaining about our bench, and the hinged top of this bench appealed to me; the current bench didn’t have a place to store music.
On impulse, I bought the bench for $65. I don’t regret the purchase. It’s a nicer bench than what we had before, and now my son has a place to store his sheet music and lesson books instead of just tossing them on the floor.
This purchase prompted me to started thinking about impulse purchases, though. Normally, I plan out most of my purchases because I don’t like to spend money that could go toward my vacation fund. Still, I clearly make unexpected purchases. And it’s not just me.
Impulse shopping is far from uncommon in America. According to a survey from CreditCards.com, about 54% of Americans have spent $100 or more on an impulse purchase. The survey also points out that 84% of Americans have made impulse purchases, and 20% have even made purchases of at least $1,000 on impulse.
Curbing that impulse
Most of us feel the impulse to buy something we hadn’t planned on at some point. Curbing that impulse can be difficult, especially if you feel as though the purchase is small and mostly affordable. According to the survey data, though, it might make sense to avoid shopping in the store, since that’s where eight out of 10 impulse buys happen. Only about 13% of impulse buys happen on a computer, and 6% happen on a tablet or smartphone.
This holds true for me, as well. When I shop online, it’s usually for a specific purpose. I know exactly what I’m looking for, and I shop to find the lowest price. Even with Amazon placing other items in front of my eyes, I usually move on. But there’s something about being in the store — physically present — that makes me more susceptible.
Curbing the impulse, then, is often about avoiding places where you are more likely to break down and give in to the impulse of the moment. Pay attention to where you are when you make most of your impulse purchases, and be on your guard. Shopping with a list, and adhering strictly to it, can also help you reduce your impulse buys.
Another strategy is to think about what else you plan to do with the money. Spending $65 on the piano bench didn’t break my budget. It meant not going out to eat one extra time during the month, but it didn’t affect my long-term priorities of saving for retirement and saving up for a trip in the summer.
Stop and think about what you’re spending on if you find yourself in an impulse-buy situation. When you spend that money, what will you have to give up instead? Will it affect your high-priority spending? When you think about what else you could use that money for, that might be the most effective way to curb your impulses.
It’s so hard to fight the urge to spend money. You’ve earned it, so why can’t you spend it? It’s certainly fine to give in once in a while, but impulse buying can really mess up your budget, especially if you’re buying higher-priced items. If you’re looking for ways to finally kick the habit, here are five tips to help overcome impulse buying:
Make a shopping list
The easiest way to fight impulsive shopping is to make a list. When you go shopping, know exactly what you’re there for and stick to the original mission. If an item is not on the list, you don’t buy it — simple as that. Sticking to the shopping list will take some self-discipline, but with a little practice it will become second nature.
Create a 30-day rule
Impulsive purchases happen essentially because you don’t give yourself the time to think rationally about the purchase. Next time you feel the urge to buy something, tell yourself to wait 30 days. After the 30 days are over, do you still want it? Are you still thinking about it? If so, go ahead and buy it, but you’ll find that most of the time, you’ve long forgotten about it already.
Budget in impulsive purchases
Some people just can’t help it. They’re going to buy random useless things regardless of how much planning they do. If you’re one of those people, that’s ok. Just bake it into your budget. Create a category for “miscellaneous spending,” or in other words, impulse purchases. Once you’ve reached the max for the category, you’ll have to wait till the next month to buy any more random things. This way, you can satisfy your urge to shop while controlling it at the same time.
Bring cash only
Another way to stop yourself from impulsive buying is to leave all your credit cards at home. Just bring cash. Doing so will put a limit on how much you can buy. Of course, you’ll want to be prepared and know how much cash you’ll need to bring for at least essentials, but this could be a very effective method if you’re good at keeping track.
Think about those long-term goals
Thinking about the future is actually very difficult, as shopping can be very fun and the thrill of making a purchase even more so. But think about your long-term goals and all the things you want to save up for. You’ll realize that there are many more important things than what you’re about to buy. Is that pair of designer jeans really worth delaying your vacation? And what about another new smartphone? Is that more important than saving for retirement?
The answer could very well be yes, but most of the time, opt to save up and spend it on something that truly matters.
The views expressed in content distributed by Newstex and its re-distributors (collectively, “Newstex Authoritative Content”) are solely those of the respective author(s) and not necessarily the views of Newstex et al. It is provided as general information only on an “AS IS” basis, without warranties and conferring no rights, which should not be relied upon as professional advice. Newstex et al. make no claims, promises or guarantees regarding its accuracy or completeness, nor as to the quality of the opinions and commentary contained therein.
Licensed content is provided for informational purposes only, and is not intended to represent any endorsement, expressed or implied, by USAA or any affiliates.